Startup Clipping.
Distribution is the only lead
that compounds.

The last two waves rewarded product, because product came with network effects and being first compounded. AI products mostly do not. When a category has a dozen comparable products, the incumbent who already has the customers can ship your feature at 80% and still take it. Distribution is the lead that still compounds.

More than you think: a product demo, a launch video, a founder podcast appearance, a customer telling their story, an internal Loom explaining the hard problem. One good piece of source content typically becomes 20 to 40 native clips. You do not need an existing audience. The clipper network is the audience.

Yes, because the buyer is a person who scrolls. The clip does not sell the seat; it makes the name familiar before the sales conversation. The clips that work are specific: the problem framed sharply, the demo nobody believed was possible, the founder saying the unpopular true thing about the industry.

Paid ads buy impressions that stop when the budget stops and read as ads. Native clips from real accounts read as organic, keep working after they post, and reach buyers who scroll past ads. Verge Clips is organic distribution, not a media-buying agency. Plenty of startups run both.

Earlier than feels comfortable. Distribution now takes longer to build than product does. Starting 4 to 6 weeks out means the launch lands on an audience that already knows the name instead of into silence. In stealth, we run founder and category content that builds familiarity without naming the product.

That depends on the brief, which is why we write one. Tone, claims, competitor mentions, and a do-not-use list are agreed before kickoff and every clip is checked against it. The output is native short-form, not stunts. Explaining the problem well is what reads as serious.

A live dashboard tracks every clip across every platform against the written view target, filterable by date, with a read-only link for the team and the board. Because our clippers are salaried, not paid per view, the dashboard number is the real platform-reported number. Branded search lift is the underrated leading indicator.

Quoted per deal against a written view target and an agreed CPM. There is no fixed rate card. Pricing is symmetrical: you pay for views delivered at the rate we agreed to, capped at the target. No scenario where you pay full price for half the views. Launch sprints are typically 4 weeks.